PRESS RELEASE

e-toys & more and e-learning for kids announce Partnership in Ghana, West Africa

Interactive Educational Product Provider and Nonprofit Foundation Provide PCs, Technology Support and Courseware to Regional Schools; Establish Country Chapter

January 28, 2006 (ACCRA, GHANA, WEST AFRICA) - E-learning for kids, a global nonprofit foundation that provides free online learning for children 5 – 12, today announced its partnership with e-toys & more Ltd., a leading distributor of award winning children’s interactive educational product in Ghana. The partnership includes the establishment of the Ghana chapter of e-learning for kids and the distribution of the foundations courseware on CDs for free and unlimited use to schools in Ghana. The announcement was made today at an educators’ Summits attended by 200 heads of schools in the Accra region by e-toys & more.

One-third of Ghana’s population of 22 million spread across 10 regions is under the age of 14. Computers and infrastructure are in short supply; many older people have never seen a PC. E-toys have been leaders in the educational community, working closely with the Ghana Education Service and the ministry of Education and providing PCs and computer support to a number of schools in Accra.

e-learning for Kids is providing more than a dozen of its e-learning courses in Math, Science, Reading and Computers on CDs, which will be distributed for free and unlimited use in the region’s schools. “Our mission is to reach as many children as possible with free e-learning to help them build the essential skills for success in life,” said Nick Van Dam, PhD., founder for e-learning for Kids and chief leaning officer of Deloitte and Touche Tohmatsu. “Internet Access should not be the limiting factor, especially in a part of the world where childhood education is urgently needed. We are honoured that e-toys & more can drive our efforts here.”

In addition, Mrs. Theresa Sackey – Executive Vice President of e-toys & more will head the Ghana chapter of e-learning for kids. The foundation is creating regional and country chapters around the world to enable more direct outreach to educators, parents and children. A chapter based in Argentina was established for Latin America on October of 2005; others will launch throughout 2006.

”Our involvement with e-learning for Kids is an exciting extension of our commitment to prepare today’s children for success as tomorrow’s adults,” said George Sackey, executive president of e-toys & more. “The foundation is addressing a critical need to provide high quality, free e-learning, and our relationships with educational leaders in Ghana allows us to reach more children.”

About e-toys & more
e-toys & more Ltd. Specializes in the distribution of an exclusive line of award-winning children’s interactive educational products. These products encourage learning, develop confidence and tremendously enhance the child’s developmental potential, and prepare today’s child for tomorrow’s technology. The company is an exclusive agent of ProMax International Inc., USA, a leading Global Distributor of computers, educational and electronic products. For more information, please visit www.etoysandmore.com.

About e-learning for Kids
Established in 2004, e-learning for Kids is a global nonprofit foundation dedicated to fun and free learning on the internet for children ages 5-12 with courses in Math, Science, Reading, health and computers.
Currently, more than 25 e-learning-related companies, several associations and 70 individuals are sponsors and supporters of the Foundation, and an all-volunteer staff consists of education and e-learning experts and business professionals from around the world committed to making a difference. e-learning for Kids is actively seeking funding, volunteers, sponsors and courseware developers; get involved! For more information, please visit wwwe-learningforKids.org.